Web Site Content: How Much Content Comprises A Web Page?

• How Many Words Make Up A Proper Web Page? •
• My New Client’s Misconceptions Are Worthy Of Discussion! •

I have just been hired as an SEO and online marketing consultant by a real newbie. Bless her heart … she has absolutely no idea about what it takes to get her business online. Because of her naiveness, which of course ANY newbie would have, she got suckered in to paying someone $100.00 to design a website for her. Oh yes … what a “deal” she thought she was going to get!

Without going into the whole story here, let’s just say she got exactly what she paid for! A very crappy poorly coded antiquated-design mess of a site, if you could even call it a “site”.

As a matter of fact, this $100.00 design job was supposedly done by someone who really understood HTML coding. HA! What a joke! Let’s just say anybody could have done a better job by going online and researching basic HTML coding structure.

If I seem like I am going off track here with the topic at hand, that being “Web Site Content: How Much Content Comprises A Web Page”, well I am … sort of. But I’m telling you this first part about the website design fiasco because this same “expert” gave my new client some of the most ridiculous information about web site content and how much you should write for each page that I’ve heard in a long time, that I thought “hey — this will make a good post for today”.

My New Client’s Understanding Of Proper Content “Length”

My client had provided carefully written content for the 5-pages she wants on her website that will promote her business. Part of my job is to research the keyword phrases to target for her niche, and to properly SEO the tags. Along with this, I coach my clients on how to tweak their content so that it incorporates the keywords into each web site page of content.

Her pages definitely need to utilize the keywords I’ve chosen for her, but I also mentioned she needed to flesh out the content a bit more, too. That I felt the website visitors would be more prone to stay on her page and hopefully place an order with her, if she wasn’t so sketchy with the on-page information.

In regard to this conversation she said:

My understanding of a “page” was what you could see when strolling [sic] down before the page ended, and I was told that it was better to have it all on one page.

Ummm … okay … say what?

I think what she meant by “all on one page” was that a web page’s content ought only to be visible above the fold. In other words, only enough to be visible on a computer screen without needing to scroll down.

Wrong! (Like I said before, bless her heart! She was trusting this other ill-informed person to steer her in the right direction.)

So, to straighten her out, here was my reply to her:

About web page length … I am still not quite sure what you are trying to explain to me about “what you can see when scrolling down before the page ends” … whomever that person was that told you that is quite ill-informed … please know that a web page is however many words of content and/or images it takes to complete that page and to make sense to the person reading it!

Think about it … how many darn websites do you go to that you do indeed keep scrolling down to continue reading the content? It is very rare that we land on a website that has just a couple of short paragraphs on each web page!

So, if you are brand new, or even more than a little new to getting a website up and running, please know that each page of content you write should be everything and more for your visitors! If a short page is all that is necessary and does the trick, then fine. If it takes many many words and images to provide a great web page, then fine! Scrolling down a page to keep reading the content is NOT even an issue!

I believe whole-heartedly that it is much better to over-deliver in the information you provide on each page. I personally maintain this attitude for almost everything I write for my websites and blogs. I do not take into consideration it’s length. I focus on quality of content!

I suggest you adopt this same attitude, too. You can’t be wrong by doing so, and your web site content will be all the better because of it!

Not sure if your website could use a little tweaking or a major over-haul in order to better promote your products or services to a larger target group of customers? That is why I am happy to offer a free 30-minute SEO phone consultation to you. to learn more or set-up a call with me, please go to: SEO-Innovation.com Complimentary Consultation. I look forward to seeing if we can work together to help you achieve all you desire via your website and online marketing efforts!