Are You Targeting the Wrong Keywords?

Effective SEO Strategy For Your Internet Marketing Website
Boost Website Traffic With Targeted Keyword Optimization

Does your internet marketing website rank highly for keywords that almost no one searches for?  It’s great to have top-ten keyword rankings, but if these phrases aren’t bringing lots of quality traffic to your website, then it’s obvious a “keyword overhaul” is in order.

Ethical SEO Techniques to Revamp Your Website Without Starting From Scratch

You say, “but I did research the keywords and the phrases I’m using throughout my website ARE the ones that proved to be most relevant to my website’s theme!”  Yet, your visitor traffic is very poor.  What can you to do in this case?  You don’t want to rewrite your entire site’s copy.  Take heart, there is a way to work through this not-so-uncommon situation.

Here’s a real example: I was hired to optimize a commercial website that had hundreds and hundreds of web pages of quality content, was receiving a few thousand visitors a day by virtue of other non-internet marketing methods, yet was severely lagging in qualified organic search engine visitor traffic.

Interestingly, the owner had tried to SEO his website himself, which I have no problem with.  However, his lack of understanding of true search engine optimization techniques misled him to believe that merely “targeting” phrases pertaining to his marketing niche would do the trick.  He thought that of course people would be typing those keywords into the search engines and voila, they’d find his website.  Sorry, but no.  And the lack of traffic via the various search engines bore this out to be true.

So, back to his big concern which was “Why am I NOT receiving higher volume visitor traffic to my (content rich) website?”  Here is what I did as his SEO consultant and what you can do for your own website(s), too.

Researching the Keywords That People Are REALLY Searching For

My first course of action was to turn to the keyword analysis tool Wordtracker to see if people were using the keywords my client had targeted.  The news was, they weren’t!  However, through research using this great tool, I did uncover many phrases that people WERE searching for that certainly pertained to his marketing niche and could easily be utilized using a few simple SEO techniques.

I was able to uncover many good, high volume keyword phrases that could easily be implemented into his content, Title and Description and Keyword Meta tags. Yes, in many instances, there was a little tweaking necessary to many pages of content, but mind you, this was the most cost effective way to revamp his website.  He had great content already, it just didn’t necessarily contain the proper targeted keywords.

In his situation, he had completely ignored the Title tag and Description meta tag.  So, because these two tags are a major factor in helping to achieve high search engine rankings, I wrote compelling Titles and Descriptions using the newly researched keywords.  I also gave him directions on how his editorial staff should tweak the content so that the new keywords would be sprinkled effectively throughout the copy.

After this “quick fix” was done (honestly, it took me a total of two months to compose and then optimize all his title and description meta tags because he had hundreds of web pages), we started to actually see search engine rankings for these newly targeted keywords.  Yes, these rankings were rather low, but this is exactly how almost all SEO keyword campaigns begin.  At this writing, the website is still coming up in the SERPs and guess what?  A number of the keywords have already made it to top-ten rankings.

What Can You Learn From My Client’s Website Experience?

I attribute my SEO success with this small business website to the fact that I really dug into researching the keywords and the very necessary optimization of the Title and Description tags.  The success also had (and still has) to do with the website owner’s willingness to be flexible.

He understood something would have to be changed to make the turn-around he was looking for.  He accepted that much of his site’s content would have to be altered in accordance with the keyword phrases that people were REALLY searching for.  He was willing to spend a little money, that being my services, to implement these changes.

The Bottom Line For Your Website …

If poor visitor traffic is plaguing your website, possibly the scenario I’ve just shared with you might be all that you need to do, too.  Research keyword phrases and find out what people are really typing into the search engines.  Make sure your content and all tags properly utilize these newly discovered keywords.

I do hope this information can help YOU improve your website traffic.

If you would like to have me perform Keyword Research for you, please Contact Me and I’ll be happy to discuss how we can work together to improve your website’s traffic.