Hyperlinks: Learn How To Use Them To Great Benefit
• Don’t Say “Click Here” … Utilize Those Precious Keywords •
• Your Visitors & The Search Engine Spiders Will Appreciate You •
There is a lot of neglect given to hyperlinks not only by newbies, but by lots of established internet marketers. I see it all the time. Most notably is the awful use of “Click Here” for the hyperlink’s content.
Why is “click here” wrong? Well, if you have the option of inserting some commentary if you will, whichs helps let your visitor know a little more about WHY they are clicking on the hyperlink, that just helps increase the interaction with your visitor.
Next, you want to insert your targeted keyword phrase into the hyperlink because you give the search engine spiders a good idea about what your page’s content is all about. Hyperlinks with keywords in them are great stuff to help with getting higher rankings.
Remember that it’s a lot of different components of SEO that ultimately adds up to the overall keyword ranking positions. Hyperlinks are just one part of the SERP’s puzzle.
Why You Need To Insert Your Keywords
When your visitors see a hyperlink that contains your targeted keywords (and maybe some additional descriptive text) more than likely they’ll feel compelled to click on it. I am assuming that your site is of an informational type, so your visitors have come to your site searching for answers, solutions, or information. So, stick it clearly under their nose! Write content rich hyperlinks to encourage them to click on them.
If a hyperlink happens to be one that leads to an affiliate product or website, can you see how important a well written, keyword rich hyperlink can be to help encourage your visitor to click … rather than the “click here” alternative?
Short & Sweet or Very Descriptive
It’s up to you, but you can use just a few words, or your hyperlink can be quite descriptive. I know that the “norm” on most sites are rather short hyperlinks … but there is no rule to this, so get creative if you wish. Hey … if it might compell a potential customer to click on an affiliate product link (meaning you have the opportunity to make some $$ if they decide to buy), then what is wrong with getting very obvious and just a touch pushy that you want them to CLICK on your great hyperlinked text?
The typical way most folks utilize hyperlinks is something like this:
For more information, click here to learn about our New Orleans Getaway.
Getting a little more bold, yet creative, you could try something like hyperlinking an entire sentence, as example:
Sign up for my free Homemade Chocolate Candy Lovers newsletter and receive a valuable Hershey’s chocolate coupon.
Contact one of our Dental Sedation Consultants and we’ll direct you to a qualified Dentist in your area.
Can you see how using a hyperlink in a very descriptive way does have its benefits?? If you’ll notice, I’ve worked in a primary keyword phrase along with a modifier in each sentence. That’s good stuff for the spiders! In addition, you’ve really gotten across to your visitor exactly what will happen when they click the hyperlink. There’s certainly no confusion … you’ve helped push them into the action you desire 
