How To Write Compelling Search Engine Optimized Content
Search engine optimization … most people think that term only relates to meta tags and keywords. Yes, it does, but SEO also includes making sure that all written content fulfills two very important purposes: that it is search-engine-friendly copy; and that it delivers well written quality information for the website visitor.
What Is Search-Engine-Friendly Copy?
Simply speaking, “friendly” copy to the search engine spiders is content that is keyword rich. The keywords are sprinkled through-out the page, letting the spiders know what the page is about but not so awkwardly included in the copy that your high school English teacher would shudder!
The copy should have a smooth, natural flow to it and should be easy for your visitor to read. Your visitor isn’t stumbling through it because you’ve tried to stuff in the keywords here and there, attempting to try and make the search engine spiders happy. Your marketing message comes across clearly to your visitor.
Keep Your Visitor Foremost in Your Mind
Yes, you do have to focus on pleasing the search engines in order to get the high rankings needed to make your site “findable” to those searching for your products or services. However, always consider what your visitor’s experience will be when they land on your website. Put this requirement first and foremost in your mind.
You do want your content to ultimately compel them to do something, don’t you? You want them to subscribe to your newsletter, or make a purchase, or submit a form to get more information on the services you offer, etc.
There is a knack to writing, of course. Many website owners contract a professional to do their copywriting. Others of us choose to write our content pages. And almost everyone I know, including myself, needs a little help in understanding how to pull it all together.
Guide Your Customer Towards Your Product or Service …
Does Your Copy Effectively Presell?
Here’s a very important point I want to bring to your attention — preselling your customer is a vital component of your content, of the message you’re wishing to convey. It is evident in so many websites … the content has the wrong approach. It does NOT presell their customer.
Can you write compelling copy that slowly but surely leads your customer along … enticing them up to your most-wanted-response? For example, your visitor makes a purchase, or a request to know more about your services. Jumping from point A-to-Z is probably one of the biggest errors made from the visitor’s standpoint when we non-professional copywriters tackle our website content.
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[...] 2. WRITTEN CONTENT You’ve got to have quality, informative and compelling written content for two important reasons: for your visitors; and for the search engines who look to see if you’ve got keyword rich copy so they can rank you in their results. I cannot overemphasize that “content is king”. For more information on the ins and outs of writing good copy, read my article: Write Compelling Content [...]
[...] results than others. Some of us utilize ethical search engine optimization techniques, know how to write copy that results in the sales conversions that we wish for, and we slowly but surely rise in SERP [...]
[...] be at a point that many website owners get to. That point is this: you know the importance of writing keyword rich content to help rank well in the search engines and all of a sudden a light goes on and you think, [...]
[...] those keywords; it grabbed their attention; and when they landed on your web page … there was keyword-targeted well written content containing the information they were searching for. Mission accomplished [...]