• Passwords & Logins Were Overtaking My Mind! •
• This Free Password Software Saves Everything For You & More! •

Ok … I admit it. I am antiquated in some of the things I do when running my online marketing and SEO consulting businesses. I tend to be hesitant to buy this or that “next great” piece of software that claims it will make my life easier. Yup, I am a skeptical person by nature.

But I bet you are like me (or you will soon be) if you are pursuing a career in online marketing, especially if you are adding affiliate marketing into the mix. Is your brain getting so full of passwords and logins that you are starting to forget them? My brain sure was! Do you have a dog-eared handwritten list of all the logins that you’ve had for years and years?? I do!

Yes, I was using the favorites/bookmarks feature to keep track of the sites and URL’s that I constantly visited, so that system worked OK for me. And as I mentioned, my trusty handwritten list helped me out when I couldn’t remember the logins.

• But One Day I Caused A Stupid Computer Mishap •

It is said there is a first time for everything and OH YEAH! That sure applied to what I did in December 2007. Let’s just leave my mishap to me being somewhat “computer technically challenged”, OK? Well, I caused a complete LOSS of all my archived Outlook emails and addresses, and all my bookmarks. Yes, yes … stupid, stupid … why hadn’t I backed up everything like I was supposed to?

Side note: I’m not THAT bad … I did have everything else protected in a separate hard-drive from my C-drive.

So there I was … I had so much lost information that it wasn’t funny. My tech-savvy biz-partner Damian said, “Claudia, you have got to use a password manager!” He was right, it was time to get streamlined as far as passwords and login management was concerned. He recommended RoboForm.  So, I gave the free download a try.

I LOVE this password manager! Honestly. I’m not one for buying lots of software gizmos for my computer, but after I tried the free RoboForm download for just one hour (really – I am not kidding), I was absolutely convinced to purchase the very affordable full version. But I’m not trying to sell you.  Test it for yourself. See if what I’m telling you is true.

It’s GREAT! I don’t have to try and remember my passwords and logins anymore.  I don’t even need to remember website URL’s either. I find the website name in the RoboForm interface and with one click it not only takes me to the correct website, but it also automatically fills in the correct login and password and bingo!  I’m inside the website within seconds. 

It also functions as a kind of self contained filing system for everything that requires a login and password, which is of course almost all of my internet marketing sites, my banking and bill payment sites, etc.

So, I’ve streamlined a part of my online marketing business with a nifty little password manager piece of software. And I purchased an external hard-drive to help me really protect everything else stored on my computer. This old Dell desktop is on it’s last legs, but that’s a post for another time.

• If You Don’t Keep Three Steps Ahead of Your Competition … •
• You’ll Get Trampled in the Search Engine Rankings & Miss Out On Better Visitor Traffic •

What are the most searched keywords for your products or services? I’m sure you know that people use different word combinations, known as keyword phrases, when they search for your products or services online.

In order for your potential customers to find your site when they search, it’s important to use these keywords in your website or blog’s copy.

You can stab in the dark, and try to guess at the keyword phrases you think people are using to find you … or you can do intensive research, just like I do in my capacity as a professional SEO consultant.  You know what, though?  I always seem to get a chuckle when I perform my keyword research for my clients.  Why?  Well I’ll tell you …

I ask my clients many questions to get a handle on their marketing niche.  To help me in my keyword researching, one of the questions I ask is, “What words do you think your customers would use to find you via an internet search?”  Like I just said, I am usually amused at the words they give me … and then normally even MORE amused when I get down to using the professional keyword researching tool that allows me to zero in on hundreds of valuable keywords. 

The reason I normally get a chuckle is that the words they give me are often NOT the words you’d necessarily want to target in the hopes of capturing a broader spectrum of potential visitors/customers.  Sometimes I find that the words they think would be good to bring them traffic aren’t even used by searchers.  And ultimately, after I tell them of my findings, they say something to the effect of  ”… no wonder my site isn’t making me any money …”      

The bottom line is you cannot “guess” at the keyword phrases you use in your Title tag, Description Meta tag or each page or post of content.  You CAN’T!  Even though most internet marketers still have no knowledge of the importance of SEO and keyword research, you can’t take it for granted that YOU can squeak by without tending to these very important and vital components to your online success.

I’ve got a little more information here about using a good quality keyword research tool:  ClaudiaSuggests.com — My Recommended Keyword Research Tool.

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