Whether It’s “About Us” or “About Me” …
Your Web Site Visitors Want To Know Who You Are

Are you aware of the importance of well written web site content that is information packed for your “About Us” page?  You’ve probably noticed this page on practically every web site or blog you visit, but what are the key factors you really can’t afford to overlook when writing this page for your own site?  Well, let me tell you …

I often find many omissions of important information on people’s “About Us/Me” web page.  Since I usually view web content with a critical SEO eye, I know that those omissions are also causing the site owner to miss out on a little extra ranking juice.  But this doesn’t has to happen to you.  

It’s important that you do your best to give your web site or blog visitor, who just might be a potential customer, a nice overview of you and/or your company, and what you do.  It’s also very easy to take advantage of optimizing this page for search engine ranking purposes.  The informative content basically goes hand-in-hand with what the search engine spiders are looking for, so it really isn’t hard to make your “About Us” page a good one in all respects. 

Here’s what I suggest you should include on your “About Me” or “About Us” page:

• Highlight yourself and your key staff members – write a little something about each of you.
• Visitors love to see who ”you” are.  Include a nice smiling photo of yourself.  A group shot of your staff works well, or individual photos work great, too.  Make sure to list their names and if they have phone extensions, list those too;

I want to interject a mention of how being creative with the photo(s) of yourself or your staff can really help drive across the uniqueness of what you have to offer. (And in the case of the first photo, can provide a chuckle for your visitor!)

If it is appropriate in your marketing niche, something beyond the standard head shot is a great idea.

In an image search on Google for “about us”, I found some of the most interesting photos and they sure made me understand the “feel” of what the web owner was wanting to get across to their site visitors. 

I’m showcasing these three ”About Us” photos because I think they are excellent examples of how thinking outside the box can make your “About Us” or “About Me” page much more interesting and I do believe an approach such as these will leave a lasting impression in your customers minds!

Please note I have NO AFFILIATION with any of these businesses … I am merely showcasing them to help give you some creative inspiration.  Click on the photo to go to the “About” page of each business:

• Provide a short history of how you began and where your business is now (explain it’s growth);  
• Proudly list your mission statement, or what sets you apart from the competition, as example;
• Any special recognitions, industry awards, etc. that are worth noting; 
• Any business groups or organizations that you or your staff belong to;
• Your street address (or P.O. Box if you work from home and wish to protect your privacy), city, state and zip code;
• Your phone number — it’s preferable for SEO purposes to list a phone number with area code versus an #800 number (but list your #800 too if you do have one);
• Testimonials and/or a link to your Testimonial page if your have one;
• Anything else that you feel would set you apart from your competition and is worth noting on this page.    

Your “About Us” Web Site Content Needs To Be Written As If You’re Speaking To That Visitor

Every bit of web content that I write, even for my www.SEO-Innovation.com site (which is purely an informational site for highlighting my SEO consulting services), is written with my personal flair.  I am a big advocate of writing as if you are literally speaking face-to-face to your visitor.  Why not?  This approach has always served me well, and based on the emails I receive saying “you express yourself in such a nice way … your tutorials are so easy to follow and understand”, etc.  that I encourage you to use the same style when writing the important web site content for your “About” page.

Search engine optimization … most people think that term only relates to meta tags and keywords. Yes, it does, but SEO also includes making sure that all written content fulfills two very important purposes: that it is search-engine-friendly copy; and that it delivers well written quality information for the website visitor.

What Is Search-Engine-Friendly Copy?

Simply speaking, “friendly” copy to the search engine spiders is content that is keyword rich. The keywords are sprinkled through-out the page, letting the spiders know what the page is about but not so awkwardly included in the copy that your high school English teacher would shudder!

The copy should have a smooth, natural flow to it and should be easy for your visitor to read. Your visitor isn’t stumbling through it because you’ve tried to stuff in the keywords here and there, attempting to try and make the search engine spiders happy. Your marketing message comes across clearly to your visitor.

Keep Your Visitor Foremost in Your Mind

Yes, you do have to focus on pleasing the search engines in order to get the high rankings needed to make your site “findable” to those searching for your products or services. However, always consider what your visitor’s experience will be when they land on your website. Put this requirement first and foremost in your mind.

You do want your content to ultimately compel them to do something, don’t you? You want them to subscribe to your newsletter, or make a purchase, or submit a form to get more information on the services you offer, etc.

There is a knack to writing, of course. Many website owners contract a professional to do their copywriting. Others of us choose to write our content pages. And almost everyone I know, including myself, needs a little help in understanding how to pull it all together.

Guide Your Customer Towards Your Product or Service …
Does Your Copy Effectively Presell?

Here’s a very important point I want to bring to your attention — preselling your customer is a vital component of your content, of the message you’re wishing to convey. It is evident in so many websites … the content has the wrong approach. It does NOT presell their customer.

Can you write compelling copy that slowly but surely leads your customer along … enticing them up to your most-wanted-response? For example, your visitor makes a purchase, or a request to know more about your services. Jumping from point A-to-Z is probably one of the biggest errors made from the visitor’s standpoint when we non-professional copywriters tackle our website content.

One of the best books written on writing for website businesses AND for teaching just what preselling means, how to do it and WHY this method of communication is so powerful is now FREE.

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I highly suggest you download this free eBook. Whether you have had a website for awhile, but realize your written words just aren’t grabbing your visitors as you’d hoped … they do land on your site, but don’t stay too long and/or you aren’t getting as many prospects as you’d hope for… or if you have happened upon this article and are seriously thinking about starting an internet marketing, then check out this freebie.

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