• Can An SEO Services Provider Actually Make This Type Of Promise? •
• Let Me Throw Up A Huge Red Flag! •

Ok, this little gem came into my email inbox this morning, and I just had to share it with you, because if you are a website owner who is relatively new to the internet and the online marketing world, then I want to ALERT you to unethical SEO service providers like the one that filled my inbox with this junk!

I ask that you please read the following and then I’ll tell you why you need to hold on tight to your money and RUN away from this deceitful offer:

“Without being seen first on the search engines, your site can be little more than a glorified business card”.
“If you’re seen first on the major search engines, chances are you’re the one people will call first. It’s that simple.”

Alright, so far, not bad. Pretty standard SEO talk. I can’t fault them for these two statements. Let’s keep reading:

Discover a better way to be seen on the major search engines. A way that over 14,000 companies have already discovered.
Their sites are ALWAYS seen at the top of the major search engines, WITHOUT the exorbitant pay per click charges.

Umm …OK, my “here comes the hype” antennae came out. How about you? You starting to get suspicious? Let’s continue:

We can provide you that same placement, exclusively, across GOOGLE, YAHOO, MSN and thirteen other search engines. This Network is based on established, proven search toolbar technology, having been in existence for over five years. This search toolbar network is at nearly 31 million, and for 100% of those who have the search toolbar, you are always seen first on the search engines - or your money back!
You, too can have this guaranteed type of exposure.

Screech! (Brakes slamming!) Stop! There it is … a word that NO ETHICAL SEO services provider would EVER say to you! I’ve blogged about similar issues like this before and I’m blogging again about it today.

Please, if you are new to having a website; or new to learning about what is and isn’t possible with search engine optimization techniques; or new to SEO services providers; or new to what is and isn’t pure hype, and what is or isn’t a rip-off … then take a moment and please absorb what I am sharing with you in these next few sentences.

If you see any claim anywhere about GUARANTEED ranking positions, ranking placement or the like …

To paraphrase a song by the Steve Miller Band, I’ll leave you with this valuable lesson for today: “Go on take [your] money and run, Yeah! Go on take [your] money and run!

• Registrant Holds Client’s Domain Name Hostage •
• Learn How To Maintain Control Of Your Prized Domain Name •

Oh boy, issues like the one I’m going to write about today really make me angry.
I dislike it intensely when honest, trusting people get completely taken advantage of by other unethical people!

For this post, I am specifically referring to business people who hire someone to give them an online presence. More often than not, the business person has NO CLUE about what it takes to get a business website up and running, nor how to “get” a business domain name, etc. So of course the business owner must hire someone to do these things for them.

Often, this means the person they hire will also handle the actual registration of the domain name; possibly provide the hosting service; and most probably will provide webmaster services.

A Real Life Story …

I was recently contacted by someone who is interested in my SEO services. I will refer to this person as “Dr. B. B. Fred”. During the course of our conversation, I was told that Dr. Fred has had a website for quite a number of years, but recently had changed the domain name.

I asked if that was in order to be more targeted or specific in some sort of way as compared to the “old” domain name he had previously used. His answer really surprised me.

I was told (I’m keeping it brief here) that Dr. Fred found out that the individual who had originally registered the domain name — which might I add happened to be his name “drbbfred.com” — was holding it hostage and would not relinquish the domain name unless Dr. Fred paid a tidy sum of $4000.00 !!

Who Owns A Domain Name?

So, Dr. Fred was obviously angry! He couldn’t believe this person whom he had trusted to register his domain name and provide him a website could be doing this to him. And let’s say that Dr. Fred wasn’t willing to fork over $4000.00 to this jerk. Dr. Fred said “it’s MY name that I used to brand my website. I’ve been paying for it year after year. It’s MINE, not his!”

Not to mention who else would want it?? Come on … bbfred.com? Why is this domain name worth $4000.00?? It’s not like Dr. Fred is making millions of dollars (through his website) because he is a celebrity doctor, nor is the domain name such a hot commodity that it would be worth stealing away from him!!

AAMOF, his website was (and still is) so terribly lacking in basic search engine optimization, that it is 99% invisible to the search engines and out-ranked by similar themed websites. Thusly, the traffic to the website is nothing to jump up and down for joy about. (Learn how to tweak your website for higher rankings.)

So, there must be some deeper reason the registrant isn’t willing to give him his domain name. Anyway …

Yes, I guess unscrupulous people are all over the place, aren’t they?

Now, I have no idea why the individual feels the need to not politely sign the “change of registrant” form which would allow the domain name to now be registered in the good doctor’s name, but the person won’t.

And they own the domain name. Period. That is how the law sees it. (At least for now.) That is how it is registered.

REGISTRANT = Official owner of the domain name

What To Do If You’ve Trusted Someone Else To Handle The Purchase, Registration and Yearly Renewal Fees For Your Domain Name

I highly suggest you make sure that your name (or someone’s you trust implicitly) is listed as the “registrant”. Even if the yearly domain registration fee is handled by your webmaster, as example, I still advise you make sure YOUR NAME is listed as the one who really OWNS the domain name.

Not sure how your domain name is registered? Here’s one easy way to check. Go to: http://www.betterwhois.com/. Type in your domain name; click the “Search” button; you’ll be taken to the page of information about the domain; and then scroll about half-way down that page. You’ll see “Registrant” with the person’s name, address, phone number and such listed right there.

If your name isn’t listed, then right under the Registrant information, make note of the “Registrar Name”. A registrar is a company that has legal rights to register domain names with the proper agencies. An example of a registrar is GoDaddy or Yahoo!.

Also, the registrar is whom you pay each year to keep your domain name actively listed. (There are intermediary agents, referred to as resellers, who are also authorized to sell domain names. You might have purchased a domain name through a reseller, thusly you’d pay them your annual fee.)

What Steps To Take To Become The New Registrant

If your name isn’t listed, I encourage you to pick up the phone and ask the other person if they would be so kind as to sign the domain over to you. If they say “Sure, no problem!” … great! All you need to do is contact the company listed as the registrar and find out what you need to do to make the name switch. (Many companies have an online form that can be filled out with the information for the changes, and that’s it. Your name is then officially listed as the new registrant.)

If the person who holds your domain name isn’t willing to remove their name as the registrant … well good luck! Depending upon how much that domain name means to you, and/or many other factors, you may want to resort to legal means to try and get it back. But that is a whole other subject that I may address at another time!

Disclaimer: “Dr. B. B. Fred” and “drbbfred.com” have been fabricated for this post. “drbbfred.com” has been used for explanation purposes only, and to my knowledge
is not legally registered to anyone. Thank you.

• Remember The ‘90% Rule’ •
• The Competition Ignores SEO, and That’s Where You’ve Got ‘Em! •

I wanted to take a quick moment to post something that I think needs repeating in a quickie post of its own.

And that is this … always remember that 90% of your online competition DOES NOT give a hoot about optimizing their websites. Honestly!

Search engine optimization is still a concept that almost all websites pay no attention to. The positive benefits derived from basic SEO techniques are not even attempted.

To me it’s hard to believe that web owners DON’T “get it”. It’s even harder for me to understand people that offer website design, or webmaster services who haven’t a clue about proper optimization techniques. Innocent people who are willing to pay someone else to maintain their sites do so because they don’t know how!  But so many people who design or maintain sites are short-changing and even hurting their clients.

Without good solid on-page optimization, you won’t get targeted traffic nor will your site provide you the opportunity to produce revenue for you because it is LOST, yes invisible, to the search engines. 

This is 2008. The words “search engine optimization” are all over the internet. The web is abuzz with how to get top rankings; how to “beat” Google; etc. etc. etc.  Yet, 90% of all the sites (and this includes blogs, too) are NOT optimized.

So, Take Advantage Of This Huge Window Of Opportunity!

Since 90% of other website owners aren’t savvy enough to even do the bare bones basics of optimizing the tags on their web pages, go and jump on the chance to out-rank everyone.

Do your keyword research! I suggest Wordtracker to find out what people are really typing into the search engines to find the products and services in your niche.

Write compelling, call-to-action Titles and Descriptions for the search listings. Make sure to check out what the top 10 or 20 competitors have written. This will help you do a better job at what you write.

Make sure your content uses the keyword phrase chosen for each page in “all the right places”.

Even these seemingly simple steps can many times offer high ranking results!

Not quite sure where to start with your SEO efforts? No problem! Did you know I offer a complimentary 30-minute consultation? I’d be happy to look at your website, listen to your concerns and give you a few pointers. Please visit my Complimentary SEO Consultation page to find out more!