Top #3 SEO Tips for Higher Rankings
If there were three search engine optimization tips that I would suggest you do to your website to increase targeted traffic, increase your sales and to rank better in the SERP’s (search engine result pages), these are it:
1: PERFORM KEYWORD RESEARCH You’ve got to find out what your potential customers are typing into the search engines! What words or phrases are they using to find the service or products you offer?
One free source is a Google Adwords tool to see the keywords advertisers are going after, the search volume and what the going rate is per click. This tool can be some help in determining keyword popularity. You can find it here: Google AdWords Traffic Estimator
If you’re serious about doing your best to really target the appropriate keywords for your website, then this is a great research tool I recommend. Take the free Wordtracker Keyword Suggestion Tool for a test drive. It’s excellent.
**Note: The full fledged version is available as a one-week, one-month or one year subscription service, so Wordtracker certainly is within everyone’s budget.
2. PROVIDE EXCELLENT QUALITY CONTENT You’ve got to have quality, informative and compelling written content for two important reasons: for your visitors; and for the search engines who look to see if you’ve got keyword rich copy so they can rank you in their results. I cannot overemphasize that “content is king”. For more information on the ins and outs of writing good copy, read my article: Write Compelling Content
3. PURSUE PROPER LINK BUILDING The search engine spiders crawl around the internet, looking to see who is linking to your website. These spiders DO care what type of sites are pointing to yours. So, for instance, if you’ve got 100 in-pointing links from websites that have nothing to do with the theme of your site, then those links are worthless to your search engine rankings. And in some instances, they can count against you. Click here to read my article and learn more about Link Building: Fact vs. Fiction
